Are you a Technology Player or an Expert?

What is new media? How can new media and advanced gadgets help the small to medium sized business? How do you make use of existing technology and improve its value add? How do you build and run a website? What do you need to do to start a blog?

The way we use technology can easily be compared with the common household cat and the mouse toy. The way a cat plays can be categorised by three areas of expertise;

1. The cat that has been given the latest cat toy. It's really rather cool looking. This cat sees the toy on displays. The toy sits out gathering dust. The cat is aware of its presence but has neither the knowledge or the interest in learning how to play with the new toy and master the game. This is equivalent to the user who buys the latest gadget in order to be able to say they have one.
2. Another cat when faced with a new toy may take a little tap. It has mild interest but only enough to gain just an overview of the toys features. At most the toy may be thrown in the air a few times. This is equivalent to the user that purchases the latest technology with the intention of using its new features but on arrival continues to use primarily the most basic functions.
3. The third is the cat who is proficient at mousing. They have acquired the knowledge to research the situation, they prepare for the kill and attack with confidence and accuracy. These are the technology users who are confident. They are aware of the advantages offered by new technology and new media. These are expert users. These are the users that in business are able to grasp and use technology as a weapon of competitive advantage.

When it comes to technology and the internet do you find yourself asking any of the following questions..

• How do I use technology to my best advantage?
• Why do I need a business cards and a web page?
• What is so special about keywords?
• How much does customer service count?
• Play more than just music on your ipod?
• How do I find the best books on Amazon and can I publish one myself?

More stories and articles designed to help are found here..

Web Page Last updated: April 2008

Notes on technology and the Internet, web development, and new media. Coaching and Technology Solutions by F L Brown Flitton, Bedford. Bedfordshire. UK.

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